Much caffeine was consumed in the making of this event.

We were thrilled to join the Touch Worldwide team in Las Vegas as Content Managers for this coffee-centric Starbucks event in June 2025! Held at Mandalay Bay, LE25 welcomed 14,000+ managers from across North America for this 4-day conference.

As content managers, we worked hand in hand with the Starbucks team to conceptualize and create 400+ print and digital assets for the Welcome Experience and Plaza for LE25. We loved creating and installing these interactive spaces for the 14,000+ LE25 attendees to learn what’s new at Starbucks. From the registration experience, to a red carpet featuring community champions, and innovative spaces highlighting Starbucks newest technology, we loved working with dozens of Starbucks teams to bring their visions to life. 

It was such an honor working for Touch Worldwide (TWW)  on this special event! While our role specifically focused on community, sustainability, and tech innovation, TWW oversaw Strategy, Content Development, Experiential, Design, Video & Motion Graphics, and Live Event Production. Check out their website for a full recap.