Anika Zebron, Co-Founder & Creative Director of Fathom —
A creative at heart, Anika Zebron’s love for visual storytelling and creative direction encapsulates and celebrates brands and community values through hands-on design, marketing campaigns and events, and live production.
From graphic design, design layouts, copywriting, and art installations, Anika gets excited about all things visual & messaging. A natural diplomat and people-person, Anika is committed to positive, creative solutions, and a deep love for working with and caring for communities.
The following are favorite portfolio projects that showcase these values.
Tenant Opening of Cedar Hall at U.S. Bank Center
Date - January - June 20, 2023
Client - EQ Office
ROLE - Art Direction & Graphic Design for event assets, digital & Print
deliverables -
Tenent Opening Event Branding Package: Posters, invitations, signage, Event & Public Art Experience Brochures, Tote Bag Designs
Designing and managing All assets for digital Platforms & for Print
Neon Art Installation, “Blustery Day,” by Fathom in collaboration with local artist & fabricator KT Hancock.
Hospitality for the Opening events & receptions, assisting guests and vendors
Fathom worked with EQ Office (now Perform Properties) on this large-scale event To celebrate the opening of newly designed Cedar Hall in the U.S. Bank center with over 1,500 tenants & stakeholders.
From Event Branding to content management, to creating and installing a permanent art piece for the building, this project hit all the marks! In creating the event branding, My goal was to achieve a festive and Community-oriented Visual cohesion with the building’s pre-existing branding. we landed on an illustrative set of designs for the invitations and posters - a personal touch to convey a warm welcome to the building.
For the Event & Public Art Experience Brochures, we worked with Hemlock Printers and produced an aesthetic, eco-friendly folded brochure design that matched the energy of the event and environmental values of the client.
Fathom’s creation and installation of “A Blustery day,” a neon art installation in the style of a continuous line drawing now on permanent display at U.S. Bank Center was a highlight! We worked with multimedia artist KT Hancock to bring our concept to vivid life.
CDCPDA Branding Project
Date - July - September 2024
Client - Central District Preservation & Development Agency
Role - Art Director, Brand Development, Layout Designer
Deliverables -
Full Branding Package: Colors, Typefaces, Logo Design & logomark set, design element files, Master Branding Deck
Copyediting: Messaging & Mission Statements
Templates for Client use: presentation Slides, social media templates, Avatars
Business cards & Letterhead
merchandise samples
In this rewarding project for the CDCpda in SEattle, Fathom collaborated with Madrona Bureau, A Seattle-based production agency, to reinvigorate The CDCPDA’s community presence with new Branding, anticipating their 50th anniversary in 2024-2025.
Through a deep dive into their history, mission, and future community focus, we developed refreshed messaging and keywords to guide color palettes and typefaces. The CDCPDA has a rich history and legacy in the African American community that we wanted to celebrate and center in their branding, conveyed especially the primary typeface and Logo Design.
the Primary Typeface, marsha, is by African American Designer Vocal Type, whose designs are inspired by the Civil Rights movement & Heroes. Tré seals, creator of vocal type, writes, “By placing marginalized histories at the heart of our designs, we contribute to a more inclusive, reflective, and powerful design culture.”
The CDCPDA’s logo features the Sankofa bird. Sankofa is an Akan Twi word that means “to go back and get it.” It is a phrase that encourages people to learn from the past to inform the future, and to reach back to move forward. reflected in the CDCPDA’s logo design, The Sankofa bird is depicted with its head turned backward while its feet are planted firmly forward.
For the logo design and logomarks, We contracted with local artist & illustrator Enjoli Izidor. I art directed the logo design process, managing project timelines, drafts, feedback, and finalization.
From here, I created the layouts and files for all of the deliverables: logo variations, color combinations, templates, avatars, all presented in the Master Branding Deck.
Rich Rich Cocktail & DJ Bar
Date - September 2023 - present
Role - art direction, social media Management, Founding Team
Deliverables -
Branding & Social Media design
art direction
art branded installation
social media management
Talent & audio management
FATHOM JOINED THE OWNERS OF LA DIVE, ANAIS CUSTER AND KATE OPATZ, TO BRING A TOUCH OF CLASS IN THE PERFECT GLASS TO LOWER QUEEN ANNE AND SEATTLE.
in developing our team’s vision of Rich Rich, we dove into characterizing this new alley bar into the funky and friendly space that it is today.
With neon pink as the anchor, I paired typefaces for our logo & branding from independent foundries and designers to match in energy and edginess.
illustrated Rich Rich glassware created an engaging, visual menu to highlight our (delicious) custom cocktails.
As a new business, next was preparing many marketing templates for promoting our DJ nights, Drag Shows and sponsored parties! Each designed with Rich Rich and our featured artists & sponsors in mind, our marketing style & presence is recognized all around Seattle!
A favorite highlight of Rich Rich is the bathroom floor to ceiling Logo installation. A selfie-inspiring bathroom was a must! Hand-applied vinyl lettering in our beloved “Manic” Typeface - the full two days of install are unforgettable, just like the bathroom ;)
