Anika Zebron, Co-Founder & Creative Director of Fathom —
A creative at heart, Anika Zebron’s love for visual storytelling and creative direction encapsulates and celebrates brand and community values through human-centered design, marketing campaigns, events and live production.
From art direction, graphic design, copywriting, product design and art installation, Anika is passionate about all things visual & messaging. A natural diplomat, people-person and educator, Anika is committed to positive, creative solutions, and has a deep love for leading and working with teams & communities.
The following are favorite portfolio projects that showcase these values.
Tenant Opening of Cedar Hall at U.S. Bank Center
Date- January - June 20, 2023
Client - EQ Office
ROLE- Art Direction & Graphic Design for event assets, digital & Print
deliverables-
Tenant Opening Event Branding Package: Strategy, Design of marketing Materials including Posters, invitations, signage, Event & Public Art Experience Brochures, merchandise, management of production & delivery
Designing and managing All marketing assets for digital Platforms & Print
glass-blown Neon Art Installation, “Blustery Day,” by Fathom in collaboration with local artist & fabricator KT Hancock.
Hospitality for Opening events & receptions, assisting guests and vendors
Fathom worked closely with EQ Office (now Perform Properties) on this collaborative large-scale event To celebrate the opening of the newly renovated Cedar Hall in the U.S. Bank center with over 1,500 tenants & stakeholders. I led the Creative Direction and design in collaboration with our client’s goals for the event.
From Event Branding to content management, to creating and installing a permanent art piece for the building, this project hit all the marks! In creating the event branding, My goal was to achieve a festive and Community-oriented Visual cohesion with the building’s pre-existing branding. we landed on an illustrative set of designs that I created for the invitations, marketing assets and merchandise - a personal touch to convey a warm welcome to the building.
For the Event & Public Art Experience Brochures, we worked with Hemlock Printers to produce an aesthetic, eco-friendly brochure design that matched the energy of the event and environmental values of the client.
One of the highlights, “A Blustery day,” references a continuous line drawing of umbrellas, now on permanent display at U.S. Bank Center. We worked with multimedia artist KT Hancock to bring our concept to vivid life. I art directed this piece, from concept to fabrication.
fathom continues to work with perform properties (formerly eq office) on quarterly and seasonal tenant events for their buildings in seattle. For each, We curate vendors, event features and hospitality; I continue to design custom assets for each event.
CDCPDA Branding Project
Date - July - September 2024
Client- Central District Preservation & Development Agency
Role- Art Director, Brand Development, Layout Designer
Deliverables-
Full Branding Package: Colors, Typefaces, Logo Design & logomark set, design ELEment files, Master Branding Deck
Copyediting: Messaging & Mission Statements
Templates for Client use: presentation Slides, social media templates, Avatars
Business cards & Letterhead
merchandise samples
In this project for the CDCpda in SEattle, Fathom collaborated with Seattle production agency Madrona Bureau to reinvigorate The CDCPDA’s community presence with new Branding, anticipating their 50th anniversary in 2024-2025.
Deep divING into their history, mission, and future community focus, I developed refreshed messaging and keywords to guide color palettes and typefaces, curated for this project. The CDCPDA has a rich history and legacy in the African American community that was essential to celebrate and center in their branding. THIS WAS ESPECIALLY conveyed BY the primary typeface and Logo Design.
the Primary Typeface, marsha, is by African American type foundry Vocal Type, whose designs are inspired by the Civil Rights movement & Heroes. Tré seals, creator of vocal type, writes, “By placing marginalized histories at the heart of our designs, we contribute to a more inclusive, reflective, and powerful design culture.”
The CDCPDA’s logo features the Sankofa bird. Sankofa is an Akan Twi word that means “to go back and get it.” It is a phrase that encourages people to learn from the past to inform the future, and to reach back to move forward. This remembrance and rebuildng is at the heart of the CDCpda’s mission in the central district. reflected in the CDCPDA’s logo design, The Sankofa bird is depicted with its head turned backward while its feet are planted firmly forward.
For the logo design and logomarks, We contracted with local artist & illustrator Enjoli Izidor. I art directed the logo design process, managing project timelines, drafts, feedback, and finalization.
From There, I created the designS AND LAYOUTS for all of deliverables: logo variations, color combinations, templates, avatars - all presented in the Master Branding Deck.
It was REWORDING TO work on this project. I was pleased to receive feedback from our illustrator that the process of art direction and refinement was exceptionally positive and uplifting, resulting in an end product we WERE proud of as a team, and that our client felt represented their MISSION.
Rich Rich Cocktail & DJ Bar
Date - September 2023 - present
Role - art direction, social media Management, Founding management Team
Deliverables -
Branding: Logo, guidelines, messaging
art direction
branded art installation
social media templates & management
Talent & audio management
FATHOM JOINED THE OWNERS OF LA DIVE, ANAIS CUSTER AND KATE OPATZ, TO BRING A TOUCH OF CLASS IN THE PERFECT GLASS TO LOWER QUEEN ANNE AND SEATTLE.
in developing THE vision of Rich Rich, we WANTED CHARACTER; WE WANTED THIS new alley bar TO BE the funky and friendly hangout that it is today.
With neon pink as the anchor, I paired typefaces from independent foundries and designers to match in energy and edginess.
Rich Rich glassware ILLUSTRATED in pink made for an engaging, visual menu to highlight our (delicious) custom cocktails.
I CREATED marketing ASSETS for promoting our DJ nights, Drag Shows and sponsored parties. EACH DESIGN WAS CREATED TO COHESIVELY SHOWCASE RICH RICH AND OUR FEATURED ARTISTS. our marketing style & presence is recognized CITY-WIDE.
I DESIGNED & INSTALLED THE BATHROOM FLOOR TO CEILING LOGO — A selfie-inspiring bathroom THAT HAS BECOME A HIGHLIGHT OF RICH RICH. it features Hand-applied vinyl lettering in our beloved “Manic” Typeface - the full two days I spent for install are unforgettable, just like the bathroom ;)
Guillermo Bravo Seattle-based Apparel & Footwear Designer
Dates - november 2020 - may 2023
Role - Art Director, Marketing & Social Media Manager, Graphic designer
Deliverables -
Art direction on media, collections, visual storytelling, marcomm
Graphic design of all branded social media content & Marketing materials
layout design of Brand, apparel collection and investor decks & Linesheets
Management of influencer & Stylist outreach
Social media strategy & management
I collaborated with Luis Vélez & Team to tell the visual story of Guillermo Bravo, a contemporary fashion label based in seattle, passionate about individuality and self expression through modern shapes and customizable pieces.
I managed the day to day design and campaign marketing for Guillermo bravo and created brand, collection and investment decks and linesheets for buyers and investors. For visual content, I art directed photoshoots with vélez and designed custom visual assets for events, Tradeshows and fashion weeks.
Creating a compelling brand story that focused on “the why” — the brand’s love for innovation and custom shapes, and cultural connections — was the perfect blend of art and strategy.
Garmentory Corporate Gifting Branding & Product Design
Dates - March - June 2023
Role - Art Director, graphic Designer, product designer
Deliverables -
Art direction & graphic design of new logomark for Garmentory’s Corporate Gifting
product design for new gift boxes, stationery, and marketing assets
Fathom worked with local retailer Garmentory to BRAND their new corporate gifting ARM. Garmentory is a curated marketplace connecting the world's best independent designers and boutiques with a global community of thoughtful shoppers. Corporate gifting is an extension of Garmentory that caters to corporate teams to provide artisanal gifts different from the average merch.
Our goal was to work with their existing branding to create a subset of logomarks & product designs for this service. I designed the gifitng logomark, iterations, gift boxes & stationery designs.
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Spring & Summer 2026Currently working on…
GitHub RKO27 with Touch Worldwide
Dates - February 2026 to Present
Role - ALL UP PRODUCER
Deliverables -
oversight & Management of all conference center spaces: registration, breakouts & workshops, executive meeting rooms, offices, and common / ancillary spaces
art direction for scenic in breakout & workshop rooms
collaboration with AVL teams, F&B, Operations
Live management of activated spaces
Les Schwab with Touch Worldwide
Dates - june 2026 to Present
Role - Design editor
Deliverables -
Design editor for speaker presentations
collaborative coaching
live show design / editing assistance
Fathom Studio at the U.S. Bank Center
Dates - February 2026 to Present
Role - creative direction & Management
Deliverables -
branding of Fathom Studio, companion Photography & Videography Studio to Fathom Creative Agency
SOCIAL MEDIA & MARKETING FOR FATHOM STUDIO
Co-Management of Fathom Studio